2024 MAMA AWARDS, the World’s No. 1 K-POP Awards, has teamed up with LINE FRIENDS, one of the leading global character brands, to give K-pop fans a special opportunity to get limited edition MAMA merchandise at LINE FRIENDS LA Hollywood store in the opening week of 2024 MAMA AWARDS US. This is the first time LINE FRIENDS has collaborated with MAMA AWARDS to create MAMA-exclusive merchandise that appeals to K-pop fans.
As part of the collaboration, LINE FRIENDS has created a limited edition of MAMA merchandise products, including can badges, eco bags, and T-shirts featuring minini, one of LINE FRIENDS’ global character IPs. ‘Minini’ is rapidly gaining popularity among global Gen Z on social media, where its content gas garnered around 87 cumulative views due to its cute appearance and unexpected charm.
The various MAMA merchandise items will be available at LINE FRIENDS LA Hollywood store’s pop-up zone starting November 20 for five days. The shop will hold a special giveaway offering a slogan towel to those who purchase MAMA merchandise items on opening day!
The 2024 MAMA AWARDS, presented by Visa, is set to kick off on November 21 (PST) at the Hollywood Dolby Theatre in Los Angeles. The show will continue on November 22 to 23 (KST/JST) at the KYOCERA DOME in Japan. Will you be getting your hands on the limited edition MAMA merch? Let us know on Instagram and Twitter/X!
Featured Image Credit: The Lippin Group
