From creating an iconic eyewear brand like Gentle Monster, IICombined has now expanded to headwear with their latest brand ATiiSSU. With bold experimentation at its core, the brand challenges traditional ideas of what headwear can be, turning unconventional materials into high-concept fashion statements. The business continues to blur the distinction between fashion and art. ATiiSSU could transform your wardrobe, and here’s how.
Pushing the Boundaries of Headwear Design
When it comes to making an entrance, this brand doesn’t fall short of being iconic. What slowly caught the buzz of the new brand was their interesting choice of material. The pieces below are a part of their stocking collection. Many people would think, stockings? On your head? However, this brand has found an innovative way to show off its approach to headwear fashion. Much like its sister brand, Gentle Monster, ATiiSSU blends avant-garde minimalism with theatrical presentation, turning accessories into wearable installations.
Gaining Attention in the Fashion Scene
Currently, the brand is still in the early stages of building global influence. It has already found its way onto the heads of many fashion lovers alike, including new ambassador Felix of Stray Kids and Key of SHINee.
These accessories range from affordable to expensive when looking around their flagship store in Apgujeong, Seoul or online. For those looking to elevate their look and stand out in a crowd, the store has various styles that many can enjoy, with the lowest items starting around ₩76,000 ($54.96). This balance of luxury appeal and accessibility makes the brand approachable for everyday fashion risk-takers and trendsetters alike.
In conclusion, whether you’re captivated by its sculptural designs or impressed by its fashion-forward concept, ATiiSSU provides something unique: the opportunity to wear conversation pieces. It’s more than just a hat; it’s a visual statement and a nod to future-forward fashion.
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Featured Image Credit: ATiissu Official Website
