ATEEZ’s captain and acclaimed artist, Hongjoong, has unveiled Petit Coussin, a whimsical and nostalgic fashion film that seamlessly blends music, fashion, and storytelling into a dreamlike visual experience. The project, filmed in Seoul and released through KQ Entertainment, marks a major milestone for Hongjoong. Venturing into creative design, presenting a collection of 24 original outfits.
‘Petit Coussin’ transports viewers into a soft, reflective world where childhood memories and artistic expression blur together. Inspired by his mother’s children’s clothing store, the film transforms pieces of Hongjoong’s past into a tender visual narrative shaped by color, texture, and emotion. The collection unfolds a story across four time frames, from dawn to night, each painted with six looks that capture the moment of the day, creating a rhythmic story shaped by imagination and growth.
As each teen model walks across a sandy playground runway, each scene drifts between nostalgic choreography and soft, sentimental imagery, connecting a story of imagination, growth, and self-expression.
Reimagining how dreams of youth can evolve into adulthood, Hongjoong reaffirms his identity as a visionary who steps beyond genre and medium. Showing how an idol can move across artistic disciplines, this marks a milestone in Hongjoong’s artistic journey. Blurring the boundaries between K-pop, fashion, and visual storytelling, he reminds us that dreams are worth holding onto.
Which outfit was your favorite from ‘Petit Coussin’? Let us know on Instagram and X.
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Featured Image Credit: KQ Entertainment
