Backed by a diverse set of talents, singer CHUNG HA has become one of South Korea’s most popular solo artists with over 1.1 billion streams worldwide. She is currently a DJ for KBS Cool FM’s radio show “Volume Up.” Now she’s back with her latest single “Algorithm”, the perfect track to wrap up summer with carefree and late-night vibes.
“Algorithm” has a sound that encompasses CHUNG HA’s roots within K-Pop. The single is a Pop and Dance track influenced by a semi-house sound. It features an attractive and unique synth base, the perfect sound for letting go on the dancefloor and dancing the night away.
“Algorithm”
The single expresses a narrative of a fated love as if drawn together by a destined algorithm. The music video utilizes various social media scenarios. As CHUNG HA plays into popular social media trends revealing a new playful side to her.
Social media is a key theme in this music video as CHUNG HA acts out different professions within social media. It is then where the story’s plot plays out as she becomes intrigued by a man. The imagery in the video displays the chemistry between them as they interact with each other through social media themes and later in person.
Apart from the music video’s storyline, the visuals of bright, flashy lights and colors evoke a lively and exciting aura for the viewer. “Algorithm” is reminiscent of early 2000s pop club hits and the early days of modern technology and social media.
UPDATES
Have you listened to “Algorithm”? Let us know on our Instagram or X.
FOLLOW CHUNG HA ON HER SOCIALS
INSTAGRAM |X | YOUTUBE | TIKTOK | SPOTIFY
Featured Image Credit: Platform PR
