88rising, known for globally amplifying Asian talent and culture through food and music, has released more important information for the Head In The Clouds Music and Arts Festival (HITC), including the official food and beverage lineup for the 2026 edition. The festival is scheduled to take place on Aug. 8 at Brookside at the Rose Bowl in Pasadena, CA.
Not only providing a fully immersive experience of everything the Asian diaspora has to offer every year. The festival will include a variety of good eats while highlighting some of the best Asian-centric food in LA, embracing small and family-owned businesses.
This year’s list of all-Asian vendors includes: Hand-pulled artisanal noodle eatery Bang Bang Noodles, South Korean fried chicken joint Chimmelier, Korean BBQ tacos provided by Kogi, The Boiling Crab’s signature Louisiana-inspired Cajun seafood boil, and Pasadena-favorite Southeast Asian kitchen Bone Kettle. In addition, Vietnamese hot spot Banh Khot Lady, plant-based comfort food eatery Gokoku, Bistro Na’s exquisite flavors of the Qing Dynasty, Japanese convenience store-inspired bites and beverages by Sandoitchi, Wagyu smash burger haven Burger She Wrote will also be among all the delicious foods and treats at Head In The Clouds. Check out the full list of vendors down below.
This year, Head in the Clouds features a lineup that includes international superstars showcasing the global reach of music from the Asian diaspora. The festival will be headlined by Best-New-Artist GRAMMY-nominated KATSEYE, who will be joined by Japan’s finest hip-hop/R&B group XG, South Korean rapper Dabin.kr, visionary R&B singer-songwriter UMI, Jay Park-produced K-pop boy group LNGSHOT, acclaimed South Korean girl group KiiiKiii and so much more.
Tickets are still available with GA passes starting at $179, and VIP passes start at $329. 1999 Club pricing is $479. Prices include all service fees & taxes and are available for purchase here.
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Featured Image Credit: 88rising
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