CUBE Entertainment’s fresh-faced rookie group NOWZ is already making waves. On June 17, the five-member boy group dropped their pre-release single “Fly to the youth (Feat. YUQI)”, kicking off their official debut journey ahead of their upcoming 1st Mini Album ‘[IGNITION]’ set to drop this July.
The track blends catchy pop energy with a standout guitar riff that anchors the song’s vibrant sound. Lending both her voice and production talent, I-DLE‘s YUQI plays a key role in bringing the track to life, adding star power while showing full support for her label’s new act. All five members—HYEONBIN, YOON, YEONWOO, JINHYUK, and SIYUN—participated in the songwriting and composition, highlighting their creative edge from day one.
Visually, the music video delivers a cinematic punch, evoking nostalgic coming-of-age film aesthetics with a fresh twist. YUQI’s unexpected cameo is the cherry on top, likely to thrill domestic and international fans alike.
Following their recent rebrand, NOWZ is entering a new era with confidence and flair. With trendy visuals, a youthful concept, and energetic performances, the group is quickly defining their identity in the crowded K-pop scene—one they call DAYS-POP, a genre built around everyday stories and connection.
Their past releases, including “Why Not?” (22.5M views) and “Let’s Get It” (20.9M views), already hint at the massive potential of this rising group. With “Fly to the youth (Feat. YUQI)”, they’ve set the tone for what’s to come, and fans are here for the ride.
Which part of “Fly to the youth (Feat. YUQI)” hit you hardest—the hook, the visuals, or YUQI’s surprise cameo? Let us know your favorite moment on Instagram and X/Twitter!
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Featured Image Credit: CUBE Entertainment
